Dec 17, 2016
The topic “Lead Generation” was addressed from multiple angles by both Satyen & Kaushal
Some of the issues & questions discussed include
- Definition of a lead?
- Conflict between marketing & sales..how to bridge them?
- Clarity of intent – qualifying the lead
- The internal eco-system
- Network to generate leads
- Product knowledge
- Conviction of purpose and product
- An interesting addition to the topic was – in response to a question, Bhavani briefly discussed “women” in the sales function
This was the last AddA for this year. Don’t miss the open house, in Jan 2017